momentumby The Next Right Move

Free playbook

Run It Like They Would

The private equity playbook for owners who aren't selling.

The companies beating you aren't better at the work. They run on a structure: clear numbers, clear systems, a clear rhythm. This playbook gives you that same structure. It's free. Use it, run it yourself, and keep everything you build.

Download the free playbook25 pages. PDF. No email needed.

Rather see where you stand first? Book a free revenue audit.

The cover of Run It Like They Would, the private equity playbook for owners who aren't selling

What's inside

It's not magic. It's structure.

You don't have to become private equity. You need the same structure, and you already have what they can't buy: your name, your town and your reputation.

  • 01

    Where you stand

    Three tiers and a five minute self score. A tier isn't about how much money you make. It's about whether your business is built to scale.

  • 02

    The three numbers you run on

    What it costs to win a customer, what it costs to do the work, and what a customer is worth over the whole relationship.

  • 03

    How you compare

    Benchmarks for margin, close rate, calls answered, reply time and cost per lead, with every source named.

  • 04

    Grow, in seven steps

    Your real numbers, every lead tracked, the sales process, brand and performance dollars, every job marketing the next, your market, and profit over headcount.

  • 05

    Run it

    The team is the brand, a weekly rhythm, and rules for bad moments, written before they happen.

  • 06

    Protect it

    Cash timing, add backs, a real salary on paper, warranties, 1099 versus W2, safety and contracts.

  • 07

    Scale it

    Write it down, name a second in command, grow recurring revenue, and check your value every quarter.

  • 08

    Return on Effort Spend

    ROES and the multiplier: score every channel on your dollars and your hours, then put the next dollar where it grows the most.

  • 09

    Three worksheets

    Where your leads come from, your monthly numbers by channel, and how they reached you and what got away.

Who it's for

Anyone can read this. We only work with a few.

The trades we work with fix a problem that gets worse every day or stops the house from working. Big tickets, real urgency, and a customer who is already looking. The owners we work with want to grow, know their numbers, and have the option to sell someday on their terms.

Written for

  • Foundation repair
  • Basement waterproofing and crawl space
  • Restoration and mold remediation
  • Sewer line replacement
  • Roofing
  • HVAC system replacement
  • Select remodelers with high margins
Coach AK

Who wrote it

They call him the Coach.

Coach AK coached Google's global sales team, has coached leaders at private equity backed companies, including in home services, and was ranked top 10 in the world in the 4x400. He's the author of The Next Right Move. He's sat with people who run some of the biggest companies in the world. He chose the trades.

More about us

Run all of it yourself, or let us help.

Our audits find an average of $30,000 in missed deals and revenue opportunities, by our estimate. Thirty minutes, on a screen share.